10 tips to increase Instagram followers

15 Min Read
In this post, we are going to learn how to increase Instagram followers. Instagram has become a cornerstone of many brands’ social presence, driving profitable traffic to land pages, growing conversions, and building an engaged audience.
Join us Telegram

In this post, we are going to learn how to increase Instagram followers. Instagram has become a cornerstone of many brands’ social presence, driving profitable traffic to land pages, growing conversions, and building an engaged audience.

If your Instagram presence isn’t as robust as you’re hoping, it might be time to learn how to sharpen your strategies for getting real, organic followers. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.

The organic distinction is important. Sometimes, brands take the easy way out when trying to get more Instagram followers. Pay for likes and follower sites are everywhere. Still, these shortcuts are never worth it, as the Instagram algorithm regularly gets updated to weed out paid, low-quality accounts and interactions.

Read Also:

The number on your Instagram following ultimately means nothing if it doesn’t represent an engaged fan following that makes purchases, visits your landing pages, and advocates for your brands with friends and followers.

So start building your presence the right way with these tips on getting more Instagram followers.

Best Ways to increase Instagram followers 10 Tips

1. Optimize your Instagram account

Before figuring out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the “Homepage” of your account.

How will people know the account belongs to your brand without a bio, image captions, a proper username, or profile image? It might seem obvious, but on Instagram, your bio and image help form the foundations of your brand identity. In addition, the link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.

If you’re uncertain where to link, try marketing or product pages that relate to specific keywords, hashtags, or campaigns on your Instagram account. Of course, connecting to your homepage is OK–but why not give users a cohesive experience when moving from your bio to a site? This has led to the popularity of IG link landing pages that host relevant links to the last few pieces of content mentioned on a brand’s feed and “link in bio” posts that help increase Instagram followers directly through those links.

Additionally, keep your username as search-friendly as possible, which usually means sticking close to your actual brand name. If your business name is more prolonged, shorten it to something your audience would recognize. Finally, don’t add numbers or special characters to your username; if possible, keep it in line with other social media handles you already have.

The best way to optimize your account is to create and follow an Instagram marketing strategy.

2. Keep a consistent content calendar

The worst thing you can do when trying to get Instagram followers is post content at random, haphazard times. If you’re lucky enough to get users following you initially, you don’t want to make them forget they followed you in the first place.

To combat this, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent. Approximately 200 million Instagram users log on daily, so to cast your net even more comprehensively, try publishing a few times throughout the day.

Our very own research on the best times to post to Instagram pinpoints the top times to post for multiple industries, or you can follow our investigation of the best times across all topic areas below:

In this post, we are going to learn how to increase Instagram followers. Instagram has become a cornerstone of many brands’ social presence, driving profitable traffic to land pages, growing conversions, and building an engaged audience.

Sticking to a schedule will help you build a consistent experience for your followers and keep them in the know of your brand.

3. Schedule Instagram posts in advance

While the Instagram algorithm has changed to show users more content they like, posting at the correct times can still give your posts more visibility by increasing overall engagement.

There’s a lot your brand can do to raise visibility, scheduling Instagram content is one of them. There are different tools online can help you control your brand schedule Stories, Carousels, and Feed posts with an easy process.

4. Get partners and brand advocates to post your content

When you’re learning how to increase Instagram followers, it’s essential to know the value of your audience. The larger your follower count grows (organically), the more buyers and interested customers you will have.

The best way to get customers to follow you is to get in front of them and be present. It’s critical to be present on your own Instagram and with others. Try sponsoring user-generated content to get your brand in customers’ feeds. You can also hold Instagram contests to get your brand.

These campaigns build social proof by showing your fans are invested enough to repost your content or create their own UGC.

Another way is to get your handle in front of a larger audience. For example, try to work with larger Instagram accounts, like notable influencers in your space, to share your content with their audience.

Just make sure you’re providing something of value. The last thing you want to do is seem to sell. Find marketing collaborations and co-marketing plans with other businesses to build your Instagram audience.

5. Avoid fake Instagram followers

There’s a massive difference between an Instagram account having fake and legitimate followers. It might seem tempting to purchase Instagram followers, but the backlash outweighs the perks of organic follower growth.

Fake Instagram followers tend to:

Deceive new followers: If users come to an inactive Instagram feed with tens of thousands of followers, it will lower the account’s credibility. So don’t trick people into following you. Instead, build trust and long-lasting relationships for better engagement.

Have no ROI: It might seem more straightforward to buy followers, but your acquired bot or unmanned new followers won’t purchase anything. People follow brands on Instagram because they like what you’re posting or your company. These are actual spenders and bring monetary value to your business.

Create little-to-no buzz: If you have 10,000 fake followers, how many will comment, like, and share your content? These bots or fake accounts will likely be cleaned up by Instagram, deleted, and make your posts seem like engagement graveyards.

Honest people can share, like, comment, and engage with your Instagram posts. Additionally, these users enjoy it when someone on the other side responds.

6. Showcase your Instagram everywhere

How are people going to find an account unless you promote your Instagram? First, ensure your Instagram account is listed on your website and other social networks.

Creating visibility and awareness is one of the best ways to get discovered. If you genuinely want increase Instagram followers, let people know where to find you. For example, you could add social media buttons to your website and blog to help promote social shares across your networks and show people where to see you on Instagram.

Another great idea is to cross-promote across your social media accounts. For example, the Museum of Modern Art regularly spreads awareness about its Instagram through Twitter. Likewise, you can easily leverage your other social networks to direct users to your Instagram.

However, make sure that you’re not just asking for a follow. Instead, it would help if you tried to promote unique content on your Instagram, so users have a reason to follow you there. Fortunately, with Instagram adding a ton of new content and video features like Stories, IGTV, and Reels, you can build followers through creative content.

Instagram Stories are among the most popular types of social content for Gen Z

7. Post content followers want

While this is easier said than done, it’s wise to learn what content your followers want to see. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.

The smallest detail can make all the difference, whether filters, captions, content types, or post times. So keep your ear to the ground with new Instagram trends so you know you’re posting popular content.

Your brand should invest in Instagram analytics tools to take your analysis a step further. This will make tracking, benchmarking, and analyzing Instagram content across accounts easier.

Be confident in your content strategy by analyzing different filters, captions, and more to see what works best for your audience. If you’re unsure where to start, try researching your competitors.

You shouldn’t directly copy your competitors, but taking notes on what they’re doing or posting that drives engagement is wise. A little competitive research can go a long way. You can use our Instagram Competitors report to look at what’s working for other brands in your industry.

8. Get the conversation started

One of the best ways to make users aware of your Instagram is through conversation. Instagram is the perfect fit for this audience profile, pairing eye-catching visuals with captions that can be just as engaging when you perfect your Instagram caption copywriting skills.

Sticking to the most famous content types can help you figure out how to get more followers on Instagram.

People continue to use social media as their contact reference for brands, whether for off-the-cuff questions and chats, serious customer care queries, or praise for their favorite brands and products. And for your business, you need to be supportive and communicative on Instagram.

Try to respond to as many questions or comments as possible because it could mean the difference between getting a new customer or follower or improving your relationship with your audience.

9. Find hashtags that convert

One of the most tried-and-true ways to get followers on Instagram is through hashtags. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers, and hashtags provide just that.

For starters, find hashtags that need to be more populated. Social Media Examiner points out this theory by explaining how the hashtag #love has more than 184 million photos. Trying to highlight your Instagram content in a sea of millions of pictures and videos takes work.

You have to find hashtags that people in your target audience are more likely to check. These users will likely follow your account if a relevant connection is made. Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.

For example, M&Ms does a great job of focusing hashtags on an event in which they participate. Using hashtags like #mmspotlight, the brand targets its audience more directly where the spotlight concert event happens and creates awareness.

Understanding how your hashtags perform on Instagram is critical to using them.

Don’t go blindly into the hashtag universe. Know what you’re tagging so you can build your following.

10. Make your Instagram followers happy

Last but not least, when you make your Instagram followers happy, you see the payoff in audience growth. We’ve given you plenty of tips for brainstorming and scheduling content, so put them into practice in a way that feels real to your brand voice. In other words, avoid seeming needy, sales-driven, or robotic.

For many accounts, this means sprinkling in legitimately designed posts to bring a smile to followers’ faces and build customer relationships. In addition, don’t forget to provide content to your followers as if they were friends on your feed: this might include posting memes, inspirational content, or just re-sharing interesting photos or artwork (all adequately credited, of course) that can give increase Instagram followers a slight mental pick-up during the day.

Share this Article
Leave a comment